Introduction
Baked with passion and precision, crafted using the finest ingredients and recipes, our company produces a range of tasty and affordable hard, soft, and cream biscuits and snacks with various flavours and delicacies, and these are extremely popular among the local and regional markets.
With a firm belief that the customer is king, utmost and continuous efforts are being made to adjust and adapt to meet the ever-changing customer demands and ensure customer satisfaction by creating innovative, unique tastes to match and please local preferences, bringing health, happiness, and an enhanced quality of life. Such strengths continue to drive the rapid growth of our business.
Highly Hygienic Manufacturing
Our company produces all its best products via skilled manpower and advanced machinery and technologies. We always remain loyal to our own abilities to achieve goals of success. In this context, our company is committed to creating an environment where each employee contributes to all aspects of our business processes. Similarly, our manufacturing unit is well-equipped with the most modern in-house laboratories to test products pre-production, during production, and after production, all under standard specifications.
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Objective
- Production Efficiency: Improve production processes to reduce waste, increase output, and lower manufacturing costs.
- Market Expansion: Identify and target new customer segments or geographic areas to increase sales.
- Quality Enhancement: Implement rigorous quality control measures to ensure consistent product quality and meet customer expectations.
- Brand Building: Develop and implement marketing strategies to increase brand awareness, recognition, and loyalty.
- Financial Stability: Achieve profitability targets, improve cash flow, and manage debt effectively
Goals
- Increase Production Capacity by 20% in the next year: This requires focusing on optimizing equipment, improving workforce efficiency, and potentially investing in new machinery.
- Capture 15% of the local market share within two years:This involves targeted marketing campaigns, competitive pricing strategies, and potentially developing new products or packaging.
- Reduce product defects to below 0.5% within six months: This requires implementing a robust quality control system, training employees, and regularly monitoring production processes.
- Increase brand awareness by 30% through social media marketing within one year: This involves developing engaging content, running targeted ad campaigns, and engaging with followers.
- Achieve a net profit margin of 12% by the end of the fiscal year: This requires cost optimization, revenue growth strategies, and effective financial management.
Our Mission
To manufacture superior and high quality products that will always delight our customers.
Our Vision
Our Vision is to become the leading biscuit manufacturer in Angola, renowned for our commitment to quality, innovation, and customer satisfaction. We strive to delight our customers with every bite, while making a positive impact on our community and the environment.
Achievement
We take pride in core our values of integrity, professionalism, loyalty, inspiration and social responsibility. In this context, Betna Alimentos is known for its innovative ideas and creating industry benchmarks and has contributed to the growth and development of the industry is bestowed with various recognition domestic awards…like(Expo exhibition participation 4 times).(No certification).
Current Condition
Through a lot of management dedication/efforts, our company’s scale has been upgraded, and its market is rapidly flourishing and expanding throughout Angola.
Work Force
At this time, under the core principle of
- Employee of being number one asset of a company;
- Equal opportunity;
- Career development;
- Employee welfare
Betna Alimentos has close to 400 employees at different levels/hierarchy/.